The Ship (redesign website) User Test

Homepage


Promotion page


Branches Location Page

About The Ship

The Food Menu

URL: http://beststeaktheship.freehostia.com/

(there is some different, because some mistake when uploading.)

Target Audince :
- Age : 21 - 30
- Tourist

User Testing Q&A

1. Do you find the website user friendly?
- Yes
- No, why? …

2. Can this website identify its own company?
- Yes
- No, because…

3. Can you understand the navigation buttons?
- Can
- Can’t

4. Can you understand what is this website about?
- Yes, please tell me about it…
- No, because…

5. Can you find out more about the product?
- Yes, …
- No, …

6. Let’s say you want to go The Ship Petaling Jaya Branch, can you find it easily?
- Yes
- No,…

7. Do you find the shipping information useful?
- Yes
- No
- Where is it?
- Other :_________________________

8.Will you suggest people to view my site?
- Yes
- No,…

9. Will you visit my site again?
- Yes
- No



1o. Does the website load fast?
- Yes
- No

11. Compared to their current site (here) , which website looks better?
- Mine
- Theirs

12.How would you rate this site? (1- 5)

13.How do you feel about this site?
Comments, question, suggestions : ___________________________________________________



14. Your age, and gender : ___________________

Thankyou, so much!

Pig in | Black

The Menu__The Ship

LocationPage_The Ship

The Ship Homepage

This is my initial design of The Ship homepage,
hope yours can generously leave your comment and suggestion to me!
Thx lots^^

Strategic Brief.....The Ship

Project Definition
The project goal is to redesign a site. This is the site which I am going to redesign it: http://www.theship.com.my/ . It is a food restaurant site. The restaurant has the “ship” decoration. Their theme is to let people get the feeling like have a dinner or lunch in ship. The main food they promote is the steak, because they describe that the ship restaurant with the reputation of serving The Best Steak in Town. The unique exterior of the restaurant is also the advantage for attracting people. Yet they are providing the ship environment concept, the site also should consistent to their impression. The site will providing the old ship mood, so the audience will realize they are enter “The Ship” site.

Current Site’s Analysis Goals
The site is going to provide the food list, information about the restaurant, the location and the new release information. The audience is interested to know that.

The original site is a lot to improve, because the whole site seems already outdated. The photos and images are very low quality. They are using deep dark red and black colors for background, the color mood are quite bad. The images are always in square shape and looks like random arrangement, especially in the menu page.

To increase the hit rate, the site should redesign, but still maintain their concept, you are having lunch on THE SHIP.

Client’s Analysis
Background information:
Three decades ago in Malaysia entrepreneurs were understandably hesitant of venturing into the western food restaurant business. They were still trying to wean themselves from the influences of their pre-independence colonial masters and to rediscover their local Asian values.

Nevertheless, there were these young restauranteurs who believed that good food always crosses cultures and prejudices, and appeals to discerning consumers. Mr. Foo Hee Hoon, Mr. Foo Hee Loon and other partners almost single-handedly took on the formidable challenge to start The Ship restaurant (The Ship), opening at Jalan Sultan Ismail what was later to become one of the many more outlets all over Malaysia. Although it wasn't exactly smooth sailing all the way, there was never a doubt that its captain at the helm was steadily steering it towards sure success.

Business target & Aim:
The Ship foresees bright prospects in strengthening and expanding its thriving business, and plans are being carefully made by Mr. Foo and his capable managers to diversify into ventures synergistic with the core business. With the continued loyal support of its many customers, suppliers, management, staffs and friends, The Ship will not only be assured of its own success but will also contribute meaningfully to the success of The Nation's Vision 2020.

Unique Selling point:
- Providing a unique ship environment to customer.
- The Service provided by captains and crews in maritime uniform.
- They serve up a wide variety of the tastiest western food from the choicest and freshest
ingredients.
- The Ship introduced live musical entertainment to its selected outlets, bringing in the
concept of wine, dine and be entertained.

Position & Cultural Value
The Ship has contributed in making Malaysia a popular tourist destination. This, too, is just another indication of The Ship sailing on to greater heights. If imitation is a form of flattery, The Ship must be doing something right, because many others have since followed suit with western restaurants sprouting up everywhere. In the face of growing competition, The Ship not only confidently holds on to its own premier position but has since expanded further with 5 more outlets at strategic locations, and more are being planned. More importantly, each of these outlets has proven a tremendous success story in its own right.

Short & Long-term Site Goals
Another target customer of the ship restaurant is the tourist, so the site is being a important role to promote the restaurant.

For short-term, is to let local people know there are a informative and nice local restaurant site are existed because the original site are not attractive, so will less people would like to enter the site for searching food.

For long-term, any new release promotion should update to the site as soon as possible, but not to provide outdated information. The tourist will get across internet to know more about Malaysia and sure they are searching for the local food and unique restaurant. The attractive site are necessary for a tourist-aiming restaurant.

Target Audience
-Tourist
- Customer candidate aged 21 above.

We knew that the ship restaurant is considering a high consuming place, so the target audience must be the office worker and tourist.

For career part: the male or female candidate aged about 21-30 years.

Competitor’s Analysis
Primary Competitor T.G.I Friday http://www.fridays.com.my/
- A western food restaurant.
- Layout simple and nice, comfortable and good navigation system site.
- Site designed in flash, with music and sound effect.
- The information arrangement clear and tidy with hierarchy.

Secondary Competitor Nandos http://www.nandos.com.my/
- Main Selling: Chicken Meal
- Nice drawing and illustration site.
- Site designed in flash, layout with some interesting little animate.
- Nice color mood, feel comfortable and familiar.

Tertiary Competitor Mcdonald http://www.mcdonalds.com.my/
- Fast food culture(Western food as well)
- Familiar and Simple layout.
- The site are informative, if got any new promotion, they will update it as
soon as possible. The food menu lists with price and quality nutrition.

The Ship MoodBoard

Sitemap

Competitor Website VS The Ship

www.fridays.com.my
- Nice and Simple layout.
- Consistent to Friday Logo.


papparich.com.my
-Local restaurant. The site very "malayisa" look.
-The photos can be slightly bright.


www.nandos.com.my
-It has a very nice illustration.
-I like this design method.
-very Familiar.


www.mcdonalds.com.my

-I think that the background should not be black color.
If it is some pattern background will be better.
-The buttons and navigation not that interactive.

Webdesign2:Final Project

Client Webiste---.my

Enter Page





Homepage





Menu Page




About Us


http://www.theship.com.my/


1. Photos/Pictures are pixelated, obviously noise.

2. It seem more like the horror website :P

3. The enter page is not consistant to others pages.

4. Bad layout and bad arrangement on the content.

5. The menu page's food picture are too small and looks old.

6. Whole Color mood let audience feel stress and unconfortable.

>Beautiful Websites< URL

http://www.pastorant.com

When I found this website, the initial feeling is Peace and Harmony.
Ya, they are telling people that their restaurant is giving those kind of feeling "Let Feel Home"!
I like the feel so much^^



http://www.kpucu.com/

I like this website colors mood. They use picture as url and the picture is nice.
The Picture can tell something, sometime they are more interesting and attractive compare with words. The Audiences are not going to read the damn bored "ESSAY".


http://www.swiths.com/

This website has using the real material for their layout.
Casual mood, same as their product. Unique layout.

>HTML ...Css...Javascript...Tutorial<

1. http://kailoon.com/

2. http://www.echoecho.com/school.htm

3. http://www.html.net/tutorials/css/

4. http://www.webdeveloper.com/

Design Tutorial-_-_-_-URL~

1. http://www.allgraphicdesign.com/

2. http://www.good-tutorials.com/

3. http://designofpassion.blogspot.com/

4. http://www.gomediazine.com/

Children in Playground

Questionaire/Survey__Webdesign

This is my first web design project. Everything is still in the beginning, so I hope can get some treasure suggestion from yours. It will help me to improve.

Webdesign: How to boiled a Chinese soup?
Target Audince : Young Adults(age 16 – 25)

User Testing Q&A
1. How do you feel about the site
- Warm
- Cute
- Glamorous
- Colorful
- Others : _______________________________________

2. How is the color mode of the site?
- Harmony
- Cute
- Funny
- Others : _______________________________________

3. How about navigation? Is it easy to understand?
A. Yes.

B. No. A little complicated. Took me a bit to get it.
C. I don't understand it at all.

4. Can you understand what is this website about?
- Yes, please tell me about it.
It ________________________________________
- No
_______________________________________

5. Do you know to boil soup or to cook?
- Yes
- No

6. Do you learn something after viewing this site?
- Yes
- No, why?
- Others : _______________________________________

7. Regarding the typography, is the font easy to understand/read?
A. Easy to read
B. Moderately easy to read
C. Not really easy to read
D. Difficult to read, why?

8. What do you like best about the interface design?
A. Typography
B. Colour choice
C. Logo design
D. The patternE. Everything

9. Would you visit this site again?
A. Yes - Why?
B. No - Why?

10. Do you have any other comments or opinions to share about the typography, colours, or the
interface in general?

Web design Sketches

Set 1



Set 2

--FlowChart--

How to boil the Chinese Soups?

----Moodboard----

How to boil the chinese soup?

How to...?

A. Title: How to cook when you feel hungry?
1. Who am I? - I am Chuan Theng, who would like to teach you to cook.
2. What food is it? -Introduce to Fried Rice, Yee Mee, Mee Hun
3. What for? - They are the food my mum always teach me to cook, easy and delicious. To let the people who live alone, learn to cook themselves.
4. Comment Ingredients? - sauce, oil, fish meet......
5.1st task-Fried Rice
6.2nd task- Yee Mee
7.3rd task- Mee Hun
8. Outcome- How delicious is it? There is 5 stars for estimate.

B. Title: How to boil soups?
1. Who am I and purpose? - Author’s Profile
2. About Soups – they have a long history for Canton, China….
3. What is the Comment Ingredients?
4. 1st task- Burdock Soup with Lotus Root
5. 2nd task- Three Colours Double-Stewed Soup
6.3rd task- Soybean Sprouts Soup
7. Outcome and what nutrition we gain.
8. Introduction to some ‘Cook Book’ and where I learn from.

C. Title: How to make the paper to some interesting shape? (plane, birds, stars…)
1. Who am I and purpose? - Author’s Profile
2. About the Paper Folding Culture
3. What material should we prepared?
4. 1st task- plane
5. 2nd task- penguin
6.3rd task- dinosaur
7. Outcome- How interesting is it for decoration and playful.
8. Introduce to some tutorial books

---Mood study--- Music & Art

I drew it when the music is playing. I just followed the frequency of music and whisked my brush. That seems like the wave, going up and down. I feel that quite relax and enjoy to it, because that is an nice oriental feel music. That is a conservational flowing, due to the dark colors. After I complete this piece of artwork and look to it, it like mountain and river, lorong and wall, summer river. I think this is the power of abstract art, we can think it in difference angle following the people emotion.




The flowing of the music, when I drew this piece of artwork, feel that is a heaviness in the music but in the middle it suddenly breakout the bit of happiness and excited. That seems like run away from hell and that is the happiness and hopefulness. Finally, I found out that is a shape like a people is jumping out from the darkness. The blue area seems like the hell. In that moment, the people is very happy but he still have the doubt on himself. Is that a dream?






I drew it, when listen to the music like the water is dripping. The sound is come from a kind of Chinese musical instrument, which called “Yang Qin”. I like that sound, because silvery and make me feel leisure. I feel that this kind of music can help me to depressurize. I began drew dots on the paper, just like the water drip on it, and then fan out. Hope that others people can feel it easy when look at this art.

Design Method2_Project2- Interface Design

SET_1
Cover


Product

Contact

SET_2
Cover

Product

Contact

Design Method: Design Route

Part E: Logo Type Matrix

So exciting....seem like I produce them^^

Here are the second media with my design...interesting^^